Author: HustlersDailyPay Staff

Last week, Amy Doyle Ellwood wrote a Spring Refresh blog post covering important aspects like list cleaning, segment reviews, and other highly valuable aspects that make up the building blocks for successful email marketing. I picked up the item. If you haven't checked it out yet, you can check it out here. Now that you're in spring cleaning mode, now's a good time to review your email marketing KPIs. Historical performance data often reveals areas of opportunity, such as what to continue/stop doing and hints about audience behavior trends that can help generate new ideas for email content and promotions.…

In the ever-evolving landscape of customer engagement, AI has become an inevitable technology advancement. Because 81% of marketers report that their organizations are currently using GPT models such as OpenAI's ChatGPT and Google's AI Gemini (formerly Bard). Specifically, 55% of marketers say their organization's adoption of GenAI can best be described as partially integrated across selected marketing functions. Additionally, 71.4% of respondents said AI capabilities are being utilized most extensively by content teams, highlighting the pivotal role AI plays in content generation. Don't miss: Study: 50% of consumers can tell if copy is generated by AI These are the results…

We have one for programmatic marketers. They're struggling with this problem not only because of repeated deprecations of third-party cookies.There are inventory quality issues caused by the recent controversy surrounding Forbes and Colossus, sites made for advertising. The eventual retirement of third-party cookies is causing measurement disruption. And of course, there's AI. In fact, AI may be programmatic marketers’ greatest potential ally in addressing other challenges. However, AI also has its own predicaments. At last week's Digiday Programmatic Marketing Summit in Palm Springs, Calif., agency executives participated in a private town hall discussion and spoke on condition of anonymity to…

There's been a pendulum swing in the marketing industry, where marketers who were too focused on performance are now investing in brand building through streaming, audio, and experiential experiences to stand out in a crowded digital marketplace. This means updating KPIs and client expectations when measuring campaign effectiveness. That's why independent boutique agency Exverus Media is reimagining his KPIs across streaming, audio and experiential channels, which aren't necessarily direct response channels. Talia Arnold, head of strategy and planning at Exverus, said on stage on Digiday: “What we're seeing from all of our marketing clients about where the industry is going…

CMOs appeared on stage and in interviews, wagging their fingers at Meta executives and accusing them of being more concerned about cash than promoting disharmony. But behind closed doors, it was all hugs and handshakes as they lounged with the bigwigs, their concerns fading into the background. After four years, it feels like deja vu. Just last month, X (formerly Twitter) CEO Linda Yaccarino met with marketers at the X Client Council in London, and separately with a number of agency executives for various meetings, The results were similar despite the bleak outlook for the advertising business. No drama, no…

AANA CEO met with B&T to discuss learnings from this year's annual RESET for Growth conference and the challenges facing marketers in the current economic climate.Lead image: AANA CEO Josh FawkesMarketers are currently working hard. With many Australians tightening their purse strings as marketing budgets are squeezed, business costs soar and a cost of living crisis weighs on consumer confidence, many are under pressure to drive growth. exposed.This year's AANA RESET for Growth conference examined how marketers can drive growth during this difficult economic reality.Almost all sessions are B&T Attendees will learn how leading brands and their senior marketers are…

(NEXSTAR) — For years, we've been advised and encouraged to walk 10,000 steps a day. No, I think it was about 5000. Or you may have heard an even lower number, such as 2,500. Between conflicting numbers and reminders from your fitness tracker to take more steps to reach your (probably unset) goal, walks can be more confusing than you think. Will your last coronavirus vaccine be effective against the new 'FLiRT' variant? Start with your biggest goal: 10,000 steps a day. If you work in a field where you are on your feet most of the day, it may…

United Producers, Inc. (UPI), the Midwest's largest livestock marketing cooperative, announced the hiring of Jake Osborn as vice president of livestock marketing. In this role, Osborn will lead the strategic direction of livestock marketing efforts to drive growth and increase market presence within the industry.”Mr. Osborne's extensive experience and deep-rooted passion for agriculture make him a valuable addition to our leadership team,” said Mike Bumgarner, President and CEO of UPI. “We are excited to leverage Jake’s expertise to further strengthen our livestock marketing operations and deliver superior value to our members.”Osborne brings a wealth of livestock industry knowledge and leadership…

rotaCongresswoman Julie Ogo (Rota, India) expressed her disappointment with the Marianas Tourism Board on its official website, MyMarianas.com, for the lack of marketing efforts for Rota. Although this website is intended to be a comprehensive resource for travelers, it does not include substantive content that highlights Rota's beauty, pristine beaches, historical monuments, and unique tourist destinations. Missing.“The lack of marketing content on MyMarianas.com is unfortunate,” Ogo said. “Marianas Tourism Board needs to strengthen its marketing strategy by continually updating its webpage. How can travelers learn about a destination without looking at photos of its attractions and historic sites? Is not…

As stock prices soar to all-time highs, demand in the luxury watch market remains stable through booms and busts from 2021 to 2022. Especially in the US.UK-based jeweler Watch of Switzerland, which has a growing retail presence in the US, said last week that its US sales rose 14% in its fiscal fourth quarter, giving the retailer better-than-expected results. announced that it had been achieved.The company's stock price rose 10% on the news.Watches of Switzerland CEO Brian Duffy said on a conference call with analysts that U.S. sales were “particularly strong” and described the U.S. market as “untapped.” Stated.David Hurley,…