Author: HustlersDailyPay Staff

MNicola Bach, BP's senior vice president of global marketing and Castrol CMO, says architects looking to future-proof their business need to live in “both worlds,” balancing data-driven opportunities with brand-building. He says he needs to go. Speaking at Advertising Week Europe today (15 May), Mr Buck urged marketers to seize the opportunities presented by automation, CRM and targeting, while also recognizing the importance of brand. “If we don't drive it, we don't have a future,” she says of the technology and data opportunities presented to marketers, while also acknowledging the risks when marketers focus solely on data. Castrol has a…

Role: Digital Marketing Managercompany: Play Live Artist Co., Ltd.salary: Competitive edge based on experienceexperience: Over 2 years of experience in digital music marketingApplication deadline: June 10thposition: 5 days a week at London Fields, Hackney | Mono House, Studio 22, 143 Mare Street, E8 3RHSend us your favorite viral moments, cover letter and resume to team@playliveartist.com.who we are and what we doWe are play live artists. We are a London-based music marketing agency providing digital advertising, marketing strategy and content creation to artists, bands and music companies. We're direct-to-fan experts, but we're music fans first and foremost. We are looking for…

Role: Digital Marketing Managercompany: Play Live Artist Co., Ltd.salary: Competitive edge based on experienceexperience: Over 2 years of experience in digital music marketingApplication deadline: June 10thposition: 5 days a week at London Fields, Hackney | Mono House, Studio 22, 143 Mare Street, E8 3RHSend us your favorite viral moments, cover letter and resume to team@playliveartist.com.digital marketing managerwho we are and what we doWe are play live artists. We are a London-based music marketing agency providing digital advertising, marketing strategy and content creation to artists, bands and music companies. We're direct-to-fan experts, but we're music fans first and foremost. We are…

When B2B brands make a promise to their customers, their brand metrics are more likely to be positive, according to new research from LinkedIn B2B Institute and Warc. According to LinkedIn B2B Institute and Warc, B2B brands that make clear promises to their customers are nearly three times more likely to drive market share growth than those that don't. A new study of 703 award winners and B2B campaign winners found that 18% of them made clear promises to their customers, and 82% made no promises. speak at Advertising Week Europe 2024 takes place today (May 15th).Paul Stringer, editor-in-chief of…

LinkedIn isn't just for B2B marketers. B2C brands from sectors such as automotive, hospitality, music, sports, and travel are investing in the platform. “LinkedIn is definitely moving in the direction of more direct B2C marketing,” said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.B2C marketers are tailoring their messages to the platform. For example, a hotel chain might run ads encouraging employees to book rooms for company vacations, or a sports league selling suites might target executives in a particular city.Marketers see it as Brand safe. That could work to their advantage in…

AbstractBe curious. Marketers must prioritize curiosity over data overload to develop impactful and consistent strategies.Authentic engagement is key. A genuine connection to consumer interests leads to more effective audience retention.Have you been interested in it lately? Lack of resources and time to be curious is holding marketers back.Today's brand marketing strategies, as always, rely on success in two ways. One is to get people to your brand as quickly as possible, and the other is to keep them there for as long as possible. A shift is occurring in the way marketers and their agencies are able to measure and…

Nigel Lowrie, chief marketing officer and co-founder of Devolver Digital, has this advice for developers looking to cut through the noise in a crowded market: “Let the people play.”Over the years, this indie publisher has developed a knack for unearthing quirky gems. worship of the lamb, encryption, enter the gungeon, pepper grinder, Guri. The list feels endless. But what has the Austin-based publisher learned about marketing after helping so many weird and wonderful titles succeed?Given his title, Laurie feels like the perfect person to ask. So we did that. He explains that Devolver has “always been very efficient” in getting…

Futures for the Dow Jones Industrial Average and other major indexes swung Wednesday as investors awaited a new key inflation report for further guidance on interest rates.Meanwhile, meme stocks game stop (GME) and AMC Entertainment (AMC) calmed down on the stock market today after posting strong gains for two consecutive sessions. X In premarket trading, Dow Jones futures fell relative to fair value, as did S&P 500 futures. Nasdaq 100 futures, which are dominated by tech stocks, fell 0.1% before the opening bell. Early Wednesday, the 10-year U.S. Treasury yield fell to 4.41%. Oil prices also fell, with West Texas…

Kolkata (West Bengal) [India]May 15th: Marched Solutions LLP was co-founded by Monali M. Chakraborty, who holds a master's degree in English Literature from the University of Calcutta and overcame financial hardship to establish herself as an entrepreneur. Monali founded Marched Solutions LLP in 2020 with her then partner and now husband Anubhav Chakraborty. This decision was motivated by her desire to build a successful business and help others. Within her eight weeks of inception, the company reached a significant milestone of generating revenue in dollars. This early success confirmed Monali and Anubhav's vision and solidified their decision to pursue entrepreneurship…

Analysis of 6.5 billion consumer data points reveals three rules for brand growthKantar's Brand Growth Blueprint is built on analysis of 6.5 billion consumer data points collected over the past 10 years about how people feel and behave, uncovering the key drivers of brand growth. , provides a decision-making framework for marketers to have better control. The levers of growth that will shape the future of your brand.The Blueprint is the result of a collaboration between Kantar's experts, industry leaders, and advanced analytical work that combines Kantar's proprietary BrandZ and Worldpanel data assets. All focused on his one question: “How…