Author: HustlersDailyPay Staff

Running a small business puts you in an awkward place to advertise. While you may not be large enough to invest in the mainstream options used by larger companies, a small, local approach may seem like you're not building a broad enough reach. This is an area where many companies struggle, ignoring the most basic fundamentals in favor of more bombastic applications with limited advertising budgets. Doing something special, unique, and eye-catching is a viable strategy in advertising, but just as important is building and maintaining a solid foundation. The online world is full of humble approaches that add up…

Think offsite retail media Bob Kuhn, TripleLift's senior vice president of U.S. sales, said in a recent talk that it's the equivalent of filling a bus with potential customers and delivering them directly to the store. EMarketer Webinar. However, just sending customers to the store does not guarantee that they will buy. Here's what retailers and marketers need to know to take advantage of offsite retail media. Make sure your brand is retail-ready. Make sure your products are in stock, priced appropriately, and most importantly, your products rank in organic searches. Mark Mannino, Flywheel's chief marketplace officer, said the worst…

Burbank, California, April 30, 2024 /PRNewswire/ — Yapi, a trusted provider of automation solutions for dental practices, announced a significant enhancement to its communications capabilities with the introduction of an email campaign tool. Yapi Leap. This addition makes it easier for dental practices to deliver influential, curated email campaigns, ensuring patients receive timely, relevant information tailored to their needs.Yapi Leap (PRNewsfoto/Yapi)Key features of the new email campaign tool include:ready-made templates: Professionally designed email templates help you run email campaigns quickly.smart filtering: Advanced filtering options target specific patient groups, such as those with unused benefits, and relevant campaigns such as “use…

Marietta, Georgia, April 30, 2024 /PRNewswire/ — UpSwell Marketing, a leading direct response marketing agency specializing in small business growth, today announced the results of its 2024 SMB Owner Sentiment Survey. The survey of 545 businesses takes a closer look at how small businesses are grappling with inflation, operating costs and evolving market demands, highlighting cautious optimism and resilience. . Key findings: increase in revenue: A majority of companies (60.18%) will report revenue growth in 2023, with more than half expecting further growth in 2024. Growing operational challenges: In 2023, 76.09% of businesses experienced a sharp increase in operating costs.…

In 2023, the average internet user will encounter a staggering 24,000 words per day. [Source: Statistic Brain]. In this information overload, businesses need a way to cut through the noise and make their message resonate. This is where the magic of copywriting comes into play.Simply put, copywriters are wordsmiths who create persuasive messages that achieve specific marketing goals. More than simply disseminating information, we weave a story that informs, persuades, and ultimately drives action, such as converting to a website, sharing on social media, or purchasing a product.The days of the one-dimensional “ad man” are long gone. Today's copywriters are…

Current marketing mix modeling (MMM) is missing out on OOH's true return on investment (ROI) because it doesn't include sufficiently granular location data, new research has found. JCDecaux UK and Nielsen research; Location is important to MMMfound that the contribution of OOH was “underestimated by current econometric models” and that adding location-based impression and sales data increased OOH ROI by 42%. The study builds on research by OOH industry associations Outsmart and Entropy, which found that three limitations of MMM hinder understanding the full impact of OOH on campaigns. These include the use of country-wide aggregate numbers that don't capture…

Shiv Naresh Sports, a prominent name in the sports industry, has tied up with Maverick Global, a leading digital specialist agency, as its digital marketing and communications partner. Maverick Global, a global marketing agency, has a strategic focus on developing impactful campaigns in line with Shiv Naresh's goals, specifically targeting Gen Z and Millennials, and increasing the brand's digital presence. We aim to enhance your sense and reach. Maverick India seeks to strengthen Shiv Naresh's position as a prominent player in the sports industry by leveraging innovative digital strategies. This collaboration aims to maintain Shiv Naresh's reputation as a pioneer…

Last quarter, McDonald's marketing promotions such as WcDonald's contributed to sales growth. | Image courtesy of McDonald's.Chicago-based fast-food giant McDonald's posted first-quarter U.S. same-store sales of 2.5 as digital, delivery, marketing and operations all boosted sales in the first three months of 2024. % increase, it announced on Tuesday. However, the company said those sales were driven by “strategic menu price increases.” McDonald's and other fast food chains have increased sales primarily by raising prices in response to rising costs. Still, this marks the 15th consecutive quarter of U.S. same-store sales growth for McDonald's. Globally, same-store sales increased 1.9% during…

The Financial Times (FT) has signed a strategic partnership and license agreement with ChatGPT developer OpenAI. The partnership aims to enhance the functionality of ChatGPT with attributed content from the FT, improve the usefulness of the model by incorporating quality journalism from the FT, and collaborate on the development of new AI products and features for FT readers. It is to do. Additionally, ChatGPT users will be able to view selected content from FT in response to relevant queries. Don't miss: Will ChatGPT replace search engines as we know them today?ChatGPT, a generative AI platform, uses information and text from…

Influencer marketing company vHub.ai has raised an undisclosed seed round from a number of investors including Z21 Ventures and Start Up India Seed Fund Scheme. Several existing early-stage angel investors who supported Vhub during its initial launch and development stages also participated in the round. The funding will be used to advance the company's AI technology, deepen its influencer discovery analytics, and enable more accurate connections between brands and influencers. vHub.ai also plans to develop additional tools to better understand the audience of social media pages and devise marketing strategies based on that. The funding will also help the company…