Author: HustlersDailyPay Staff

Sydney, Australia – Full-service digital marketing agency The Pistol has announced a new partnership with Brandbank Group to provide digital media expertise to some of Australia's most loved retail brands.In his new role, The Pistol will manage paid media for Brandbank Group’s multiple fashion, lifestyle and beauty labels, contributing to driving sales and brand awareness across the group.The Pistol won the account from Brandbank Group after a competitive proposal process, who were impressed with The Pistol's integrated marketing strategy.A key part of The Pistol’s paid media strategy is centered around exceptional omnichannel experiences, focusing on quantifying long-term brand-building impact while…

share Tweet share EmailNeon Black Appointed Leela McLean We have strengthened our affiliate marketing department by appointing someone to the newly created role of Affiliate Marketing Director.McLean joins from Dentsu, where he was affiliate marketing director, and previously held roles at News Corp, Groupon and Commission Factory, working on affiliate programs and partnerships for brands such as Woolworths Group, Shark Ninja, THE ICONIC and The Good Guys.McLean said: “Affiliate marketing has evolved significantly over the years to become an essential part of any comprehensive marketing strategy. With 81% of brands incorporating affiliate programs in their marketing mix, it's a pivotal…

image: https://www.getnews.info/wp-content/uploads/2024/07/1720011601.pngEnchantment Marketing Logo ALBUQUERQUE, NM – July 3, 2024 – Enchantment Marketing, a leading digital marketing agency in Albuquerque, NM, is proud to announce the launch of their revamped website, showcasing a compelling new design that reflects the agency’s innovative approach and commitment to excellence in the digital realm.As an award-winning digital marketing agency [https://enchantmentmarketing.com/] As a leading marketing company in Albuquerque, Enchantment Marketing has earned a reputation for delivering top-notch digital marketing solutions tailored to the unique needs of local businesses. Focused on delivering results and exceeding client expectations, the agency has consistently demonstrated expertise in areas such…

Photo courtesy of EG AmericaEG America has appointed Whitney Johnson as vice president of loyalty and digital commerce, in which she will lead and drive growth for the convenience store company through loyalty marketing and digital commerce.Johnson recently founded Capstone Growth Advisors, a consumer packaged goods (CPG), e-commerce and retail focused consulting firm specializing in customized growth strategies and executive advisory services. She previously led grocery merchandising and category management at GoBrands, Inc. and held senior roles in merchandising strategy, loyalty and category management at Murphy Oil and Sunoco. “We are thrilled to have Whitney join EG Americas,” said Chief…

Photo courtesy of EG AmericaEG America has appointed Whitney Johnson as vice president of loyalty and digital commerce, in which she will lead and drive growth for the convenience store company through loyalty marketing and digital commerce.Johnson recently founded Capstone Growth Advisors, a consumer packaged goods (CPG), e-commerce and retail focused consulting firm specializing in customized growth strategies and executive advisory services. She previously led grocery merchandising and category management at GoBrands, Inc. and held senior roles in merchandising strategy, loyalty and category management at Murphy Oil and Sunoco. “We are thrilled to have Whitney join EG Americas,” said Chief…

Industry experts navigate the complex challenge of finding the right metrics that provide the best ROI without compromising creative choices. Developing a digital strategy has become a crucial process today, helping companies harness the power of digital technologies to achieve their goals and remain competitive in the so-called digital age.The first BW Merit Awards 2024 will be Marketing leaders shared their insights on the journey of transforming campaigns from traditional media to digital and how important it is to find the right balance between data-driven decision-making and innovative storytelling.Rohan Tyagi, Head of Product at NDTV, outlined how various metrics have…

I get asked the following question quite frequently: “How can I get more out of {ESP name}?” Before I get to the answer, I should say that this is almost never a question about ESPs. We don't want to downplay the differences between ESPs or the fact that some ESPs offer easier levers that can truly enhance a great email campaign, but our 10+ years of experience in email marketing have also taught us that no matter what ESP you use, you can drive incredible growth by focusing on four core initiatives: segmentation. Personalization. automation. design. You may be wondering…

Why is the affiliate channel so chronically undervalued, despite an ROI of £13:1? Here, David Lloyd, Chief Customer Officer at Awin, tackles the myths surrounding affiliates head-on and reveals the true potential of this performance marketing channel. Advertising is myth-making. As marketers, we work hard to construct stories about our brands that resonate with consumers and capture their imaginations.But when misunderstood, myths can have a detrimental effect. I’ve worked in many different areas of marketing throughout my career and have seen misconceptions become a disproportionate obstacle to the affiliate channel.At the same time, I've seen affiliate marketing have an enormous,…

AbstractConcerns about tabs. The addition of Apple and Yahoo tabs will change email visibility and engagement, potentially impacting marketers’ strategies and interactions with consumers.AI preview. Automated summaries threaten your email marketing efforts, undermining your carefully crafted preview text and brand messaging.The brand value has faded. AI-generated summaries can cause content to appear above the fold, weakening your brand voice and resulting in inaccurate information.Marketers have several reasons to be concerned about the inbox changes announced by Apple on June 10 and Yahoo on June 11. These changes include Apple adding tabs to Apple Mail, and both Apple and Yahoo adding…

As we enter 2024, the digital marketing field is rapidly evolving, with emerging technologies such as AI, VR, and AR having a major impact. New shopping patterns are also emerging as consumers turn to e-commerce platforms and seek innovative optimization strategies. AI and machine learning are becoming more commonplace, improving campaign performance and automating processes, while the rise of voice search and conversational AI makes natural language processing essential. In tandem with these advancements, data privacy and security have taken center stage. These changes in the digital world present numerous opportunities for marketers, driving them to innovate and adapt -…