Author: HustlersDailyPay Staff

Semrush Holdings Inc. SEMR has strengthened its digital marketing capabilities by integrating global clickstream data from Datos, which it acquired in December 2023. The move is aimed at improving the digital marketing workflow for Semrush's diverse customers, including individual marketers, small and medium-sized businesses, and large enterprises.The Datos integration significantly strengthens Semrush's competitive intelligence product portfolio and new Enterprise SEO platform, which leverages an extensive database of over 25.7 billion keywords and 43 trillion backlinks to provide users with unparalleled insights and a competitive advantage.The platform's AI-powered tools provide real-time content optimization to help marketers efficiently enhance their content across…

Here's how it works: Anyone can buy a product, post about it, and claim cash rewards through a new social tipping platform.”Real people trust real people more than slick ads and sponsored content” is the philosophy behind the new Social Tip app.Ahead of its launch this summer, Social Tip has already partnered with more than 30 brands, including CBD drink brand TRIP and gym chain PureGym.Shaking up influencer marketingJames Watt stepped down as CEO of BrewDog last month after 17 years building the globally successful Scottish craft brewery.This week he announced his next project, Social Tip, which aims to revolutionise…

Former SALT Learning and Development Manager, Billie Geena, has launched a new digital marketing training platform. Gina explained that RankSuite is a collection of curated courses created by industry experts. Courses range from SEO to content writing to data analysis. “We are incredibly excited to launch this platform – no one else in our industry is creating courses of this caliber. We actively seek out experts and do multiple levels of peer review during course creation to ensure everything is accurate,” Gina said. “I'm so grateful that my community has been so supportive and accepting of this project.” Gina began…

Digital marketing is not a set-it-and-forget-it project – in fact, it requires a continuous, precise strategy and a significant investment of time. But if done right, this initiative can pay off big time for financial advisors. “Digital marketing is essential for most advisors,” Robert Sofia, co-founder, CEO and chairman of Snappy Kraken, a leading marketing technology company that provides systems for financial advisors, asserted in an interview with ThinkAdvisor. “[Certainly] “Anyone who has aspirations to contribute to the next generation and wants to do something other than create a little club of billionaires in their family office needs to market…

TikTok is experimenting with yet another app as it looks to expand engagement opportunities and capitalize on broader usage trends. TikTok's latest app experiment is called Whee, an Instagram-like feed of images designed for sharing only with friends. As the TikTok description states: “Whee is a new social app created to keep you connected with your closest friends through life's natural moments. Be your most authentic self by taking and sharing real photos that only your friends can see. Whee is the best place for your closest friends to share life's moments.” But wait, didn't TikTok already release a still…

Here's how it works: Anyone can buy a product, post about it, and claim cash rewards through a new social tipping platform.”Real people trust real people more than slick ads and sponsored content” is the philosophy behind the new Social Tip app.Ahead of its launch this summer, Social Tip has already partnered with more than 30 brands, including CBD drink brand TRIP and gym chain PureGym.Shaking up influencer marketingJames Watt stepped down as CEO of BrewDog last month after 17 years building the globally successful Scottish craft brewery.This week he announced his next project, Social Tip, which aims to revolutionise…

In today’s digitally driven and increasingly hybrid world, the boundaries between online and offline shopping continue to merge. According to a recent study by 1WorldSync, 87 percent of shoppers have used their phones to look up products while inside a store and 61 percent of in-person shopping excursions begin with online research.Small businesses with brick-and-mortar stores can lean into this trend by focusing on their online marketing efforts. Here’s how you can increase your in-store sales with online marketing.Online marketing strategies to drive in-store salesOnline activity influences offline sales and a comprehensive digital marketing plan can help translate some of…

Summary With over 2.5 billion active users every month, YouTube is a great place for social media marketing. In particular, it’s great for product discovery and purchase consideration, making it an important channel for brand awareness. Create high-quality, engaging videos that your YouTube audience will love. It’s important to focus on both content quality and YouTube search optimization to increase visibility and engagement. YouTube influencer marketing and advertising are powerful tools for marketers. With 70% of consumers influenced to make purchases based on YouTube content, marketers can effectively allocate resources to influencer partnerships and targeted ad campaigns to maximize ROI.…

Ayudante, a Japan-based digital marketing and digital measurement consulting firm, announced it has acquired Sparkline, a Singapore-based digital marketing company and a pioneering certified partner and reseller of the Google Marketing Platform (GMP), making Sparkline a wholly owned subsidiary of Ayudante.According to the release:The acquisition marks an important milestone for the region, marking an example of successful regional acquisitions by Japanese companies and strengthening regional companies' confidence in their ability to sell to international buyers. Sparkline, one of the first Google Marketing Platform Certified Partners and Resellers in Asia, is renowned for its industry-leading expertise in data utilization consulting. Ayudante,…

Lisa Greensill, a marketing advisor and co-founder of Brandover with nearly 20 years of experience in financial services marketing, explained that one of the biggest mistakes consultancies make is going into marketing without a plan and trying to appeal to everyone. In an interview with ifa, Greensill emphasised the importance of approaching marketing with a clear goal in mind and specifically targeting your ideal customer. Unfortunately, she says, many companies take a “broad” approach to digital marketing and end up “talking to everyone, but that means talking to no one.” “The measure of successful marketing is whether your ideal customer…