Author: HustlersDailyPay Staff

NeuengenSEATTLE, July 25, 2024 (GLOBE NEWSWIRE) — New Engen, a leading digital marketing agency, is pleased to announce the appointment of Ashley Hill as its new Vice President of Affiliates. Hill brings years of agency-side experience and dynamic vision to the company, further strengthening New Engen's leadership in the digital marketing space.With years of experience in the agency sector, Ashley has consistently demonstrated her ability to innovate and lead clients as the digital landscape and best practices that drive results continue to evolve. Her career in building and expanding affiliate channels will be key as New Engen continues to consolidate…

BOULDER — Sovrn, a publisher technology platform that empowers content creators, has launched a new publisher steering committee focused on commerce and affiliate marketing, according to a news release. The group will tackle the biggest challenges in the affiliate ecosystem. The committee is comprised of top publishers including NewsCorp, Hearst, Dotdash Meredith, Walmart, Babylist, Penske Media Group, New York Times Wirecutter, Bustle, DailyMail.com and Vox Media, and its mission is to provide guidance on developing the tools, technologies and processes publishers need to maximize affiliate revenue while minimizing the overhead of highly fragmented workflows, according to the press release. Their…

Of course, marketing on the internet is big business. An estimated $5.8 trillion in sales were made online last year, up from $1.2 trillion just a decade ago. So it's no surprise that brands across sectors are rushing to carve out a niche online. But while traditional marketing remains largely unchanged, the world of online commerce is changing rapidly. A variety of factors influence the latest trends in digital marketing. Recent years have seen the rise (and fall) of NFTs as a highly promising field, growing interest in virtual reality, and the immense impact of new AI models. It's not…

It doesn’t take many sentences to explain the amount of disruption in search marketing in the season (or era?) we’re currently in. Google is currently making rapid changes to organic and paid search that are creating excitement and confusion. New AI profiles, leaked information, and a potential OpenAI search engine are disrupting our careers. Additionally, changes to privacy laws and attribution challenges are adding complexity. With so much going on, it can be overwhelming to keep up. It's important to have a clear plan linked to your strategy so you don't get distracted by new trends like AI or ignore…

Industry leaders from the world's top publishers come together to work together to shape the future of online commerce Boulder, Colorado, July 25, 2024 /PRNewswire/ — Sovrna publisher technology platform that helps content creators earn and keep more revenue, today announced the launch of a new Publisher Steering Committee focused on commerce and affiliate marketing. The group will serve as a platform for collaboration, thought leadership and innovation to collectively tackle the biggest challenges in the affiliate ecosystem. The committee's mission, comprised of top publishers including News Corp, Hearst, Dotdash Meredith, Walmart, Babylist, Penske Media Group, The New York Times…

This week's Ask An SEO question comes from Mike in New York. “I’ve been creating affiliate blogs and niche websites throughout my 10-year career and have had my share of great successes and failures, but now I’m fed up because Google is also specifically targeting these types of websites with their updates. What other disciplines are there in SEO? What else is working right now? What about client-side SEO? How can someone like me who's worked on content websites my whole career make the switch? What does the future hold for SEO? That's a great question. It's actually the question…

Attending Affiliate Summit East could be a game changer for your business. With over 4,500 attendees, the event is a fantastic opportunity to network, learn, and grow. Whether you're new or just need a refresher, these tips will help you get the most out of your experience. Make the most of networking opportunities 1. Use the Affiliate Summit Event App I've said it before and I'll say it againIf you haven't already downloaded the Events app, do so now. (You're missing out on pre-event networking.) It's an event in the palm of your hand: you can connect with all registered…

In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Vana Han, Global Affiliate Head for TikTok Business. Vana discusses TikTok for Business' affiliate program and how to target small business advertisers. Vana also shares strategies for scaling the affiliate program, including focusing on key partners and expanding existing partners. Topics include: Challenges for the content creator ecosystem Balancing AI and human creativity in marketing pictureIt provides transparency without compromising security. Vana will be speaking at the ELEVATE Summit in London this September. Get your tickets now Listen to Vana discuss emerging trends, challenges, and opportunities at the…

This image was designed using resources from Pexel and Freepik The affiliate marketing landscape in the MENA region is rapidly evolving, with unique trends clearly shaping its growth. Our affiliate marketing experience at Admitad has shown us that there is a strong preference for coupon tracking over traditional link tracking, compared to other markets such as Europe and the US. This is mainly because influencers can easily share promo codes on platforms where link sharing is difficult. Recent data proves the effectiveness of affiliate promo codes in the MENA region: coupon orders increased by 11% in the first half of…

It's time to address the important issue of diversity in AI.I was using an AI tool to create images for a presentation deck and asked for a specific image. An image of a white male was shown. I asked to see several variations of that image, which showed several white males in different situations and outfits. I then asked to see images of a doctor, white male, lawyer, white male, dentist, white male, nurse, white female, caregiver, white female. There you have it. AI has a serious bias problem that needs to be addressed.Bias in AIAI technology is revolutionary, but…