Browsing: Marketing

Abstract Privacy and personalization. Regulation and privacy concerns will shape the future of personalized marketing strategies.Technology drives segmentation. New technologies…

April 25, 2024 – As business becomes more global and complex and power shifts from producers of goods and services…

Our 6th Annual Marketing Report examines how marketers around the world allocate budget and measure success to prove and improve…

Wouldn't it be great if more women worked in tech and AI? No, not really… Web3's Lauren Ingram takes a…

EXO Biologics is developing EXOB-001 for preterm neonates to prevent bronchopulmonary dysplasia. Image credit: Iryna Inshyna / Shutterstock EXO Biologics…

In a compelling lecture in the School of Communication Arts' Drum Lab, Ogilvy UK Vice-Chairman challenged traditional views of marketing…

Despite having to navigate a tapestry of economic changes, content marketing as a function has proven to be the cornerstone…

in digitala B2B SaaS startup offering personalized marketing, has closed an oversubscribed series A funding round of €6 million. Headquartered…

Google postpones completion of phaseout of third-party cookies until early next year. According to a statement released ahead of Google…

Marketers are concerned about TikTok's 'sell or ban' bill. But most people aren't too panicked about the outcome, at least…