Browsing: Social Media Marketing

Many social media marketers are already experimenting with generative AI tools. However, these exciting new tools are not a solution…

Ready to tackle the biggest social media marketing challenges? If you’ve been struggling to keep your social media strategy agile…

Ready to tackle the biggest social media marketing challenges? If you’ve been struggling to keep your social media strategy agile…

The right social media marketing tools can make a big difference. And without the right social media marketing tools, your…

It's been two years since we last partnered with The Harris Poll to understand how leaders view the state of…

Social media marketers should take weekends off. When it comes to effective social media promotion, not all times of the…

How to develop a successful social media marketing strategy Set a budget and goals Identify your target audience Research your…

A type of social media marketing digital marketinguses social media platforms to deliver online content to a company's target audience.…

Tim Schauer in his Spring 2023 Social Media Marketing class. Dr. Tim Schauer's favorite thing about teaching social media marketing…

AbstractBeware of influencers. Brands should carefully select influencers that match their target audience to avoid potential backlash and negative impact…